EBay, GM expected to start trial program to sell new cars through online marketplace
SAN FRANCISCO -- General Motors and eBay Inc. are expected to announce Monday that hundreds of the auto maker's California dealers will let consumers haggle over the prices of new cars and trucks through the online marketplace, as part of a previously disclosed trial.
About 225 of California's 250 GM dealers are set to take part in the program, which will begin on Tuesday. They will be selling Buick, Chevrolet, GMC and Pontiac vehicles on cobranded Web sites through eBay's online auto marketplace, eBay Motors, until Sept. 8. The cars will also be searchable through eBay Motors and eBay's main site.
The trial is part of Detroit-based GM's turnaround plan, making more official a practice some of its dealers had already participated in on their own. It expands an existing partnership covering GM certified used vehicles sold through eBay.
It also marks a shift for San Jose, Calif.-based eBay, since most of the vehicles sold on eBay Motors -- a site that sells various types of vehicles and auto parts -- have traditionally been used.
Starting Tuesday, eBay visitors will be able to visit Web pages like gm.ebay.com and chevy.ebay.com, where they can browse new 2008 and 2009 vehicles, ask dealers questions and figure out financing.
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